QVC

QVC QCard Responsive & Mobile App Design

Overview

As the primary UX Designer for QVC’s QCard program in 2016, I led the responsive redesign of QVC's QCard landing page to create a more engaging and conversion-friendly experience for users across devices. The goal was to reimagine the landing page to support seamless, responsive access, enhance information architecture, and improve overall usability, specifically for QCard’s Special Financing options on premium products.

The Challenge

The existing QVC QCard landing page had limitations in accessibility and responsiveness, which hindered user engagement and conversions. The challenge was to:

1. Establish a coherent information architecture across the user journey.

2. Redesign the landing page to adapt fluidly to various screen sizes, allowing users to easily explore financing options and premium products.

3. Create intuitive, responsive pages for product detail information, aggregated product lists, and research and commentary content.

My Role

As the Lead UX and Information Architect (IA) Designer, I oversaw the UX strategy and design execution, collaborating closely with development teams to ensure the design was optimized for responsive functionality. My responsibilities included UI design, IA planning at both the page and component levels, and partnership with QA teams for thorough UAT testing.

Project Details

• Client: QVC

• Project: QCard Responsive Web and Mobile Design

• Role: UX/IA Designer

• Responsibilities:

  • UI Design for Landing Page: Created an intuitive, visually engaging landing page optimized for responsiveness.

  • Page-Level IA: Organized and structured page-level content to ensure clarity and ease of navigation.

  • Component-Level IA: Designed modular components, improving adaptability across responsive layouts.

  • Visual Design: Developed a cohesive visual language aligned with QVC’s brand identity, enhancing user engagement.

  • Development Team Collaboration: Partnered with developers to ensure the feasibility and functionality of design elements.

  • UAT Testing: Conducted user acceptance testing to validate the design's effectiveness and usability across devices.

Outcome

The redesign of the QCard responsive landing page resulted in:

• Improved user accessibility and navigation, enhancing the overall shopping and financing experience for QVC customers.

• Increased conversions, with streamlined page designs that guided users effectively through the product and financing options.

• Positive feedback from users, who noted the ease of access to financing details and product information across devices.

This project not only enhanced QVC’s QCard online experience but also set a new standard for responsive design, allowing customers to explore premium products and financing options conveniently from any device.

QCARD USER FLOWS | Version 2